What is UGC?
UGC (user-generated content, also referred to as customer-created content) is original, brand-specific content created by customers and published on social media such as TikTok or other advertising channels by both creators and brands.
User-generated content is made by real people to promote your brand. This content can take the form of a review, a testimonial, a video, a collection of images, a podcast, a social update, and much more. Take a look at the packages, UGC Creators have listed on UGC Planet to find out more!
Research shows that 91% of consumers are more likely to remain loyal to a brand (i.e. buy from them again) that they find trustworthy and authentic, and 73% said that User-generated Content has directly influenced their online purchase decision-making.
Business Wire
So why is it significant in today’s digital landscape?
User-generated content (UGC) is becoming increasingly important for brands as it can be highly influential across all stages of the customer journey. It is not only more effective than traditional forms of advertising, but it can also greatly increase conversions and engagement.
Customers tend to trust brands that use UGC more than professionally created content, as they see it as authentic. Research shows that consumers trust UGC 50% more than other media, and are 2.4 times more likely to view it as genuine compared to brand-created content.
By actively engaging with and promoting UGC, companies can gain valuable insights, improve their products or services, and strengthen their relationships with customers.
Don’t just take our word for it – over 86% of brands have already implemented a UGC strategy to boost their marketing efforts. It is imperative for your brand to get onboard and develop a UGC strategy to increase conversions and engagement in today’s digital landscape!
Where do I find UGC Creators?
Browse all UGC Creators in one place! UGC Planet is a global marketplace to find the UGC your brand needs.
Create an account, get a verified brand status, and find UGC Creators. Take a look at creator profiles, packages they’ve listed and get in touch with them to start building authentic brand assets.
So what are your thoughts on UGC? Let us know in the comments below!
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