PSG Hackathon

HACK PARIS UGC

PAID MEDIA

🎯 CAMPAIGN OBJECTIVE
We are leveraging your creativity to drive awareness, engagement, and participation in Hacking Paris 2025, the premier sports & blockchain hackathon. Your content will help us:
Attract blockchain developers and tech enthusiasts
Highlight key themes: Fan Token Utility, Digital Merchandise & NFTs, Decentralized Governance & Voting, and Stadium Experience Innovation.
Build credibility and hype in key markets: France, Belgium, Netherlands, Luxembourg, UK, Switzerland, Italy, Poland, Portugal.

CONTEXT
Event: Hacking Paris 2025
📍 Location: PSG’s Parc des Princes
📅 Date: July 11-13, 2025
💰 Prize Pool: $150,000 USD
Registration: https://hacking-paris.devfolio.co/prizes
SUBMISSION DEADLINE: Mar 11, 2025

RESOURCES
CHILIZ BRAND KIT:
Creative direction: https://indd.adobe.com/view/9a5b0ae6-4f4d-4d08-9599-6c4bc713e993

🎥 CONTENT GUIDELINES
Your videos will be used for paid media to maximize registrations. Ensure your content is:

✅ Authentic & Engaging: Speak naturally, as if explaining to a friend.
✅ Energetic & Passionate: Bring excitement about blockchain innovation in sports.
✅ Clear CTA (Call to Action): Encourage developers & fans to register now or learn more.

📌 KEY TALKING POINTS (PICK AT LEAST 3)
To maximize impact, tailor your messaging based on the campaign phase:
The Build-Up (May 1-Jun 15)
Goal: Drive registrations and generate excitement about Hacking Paris 2025.

🎮 This is THE hackathon for sports & Web3 innovators!
⚽ Join us at PSG’s Parc des Princes for a weekend of building, networking, and winning.
💡 $150,000 prize pool + exclusive access to PSG’s ecosystem—are you in?
🛠 From NFTs to Fan Tokens, this is where the future of sports engagement is built.
🚀 Developers, don’t miss this chance to showcase your skills in front of top Web3 brands!
The Countdown (Jun 16-Jul 9)
This phase is all about urgency, exclusivity, and excitement to maximize last-minute registrations and build hype before the event.

🚨 Last Chance to Register!
⏳ Final chance! Registrations closing soon—secure your spot now!
⏳ Final call! Hacking Paris 2025 is almost here—secure your spot NOW!
🔥 Registrations are closing soon! Don’t miss out on the ultimate Web3 & sports hackathon.
Hacking Paris is happening SOON. Don’t watch from the sidelines—sign up now!
One weekend. $150K in prizes. Limitless opportunities. Are you in?
Final days to register—secure your spot before it’s too late!

🔗 DELIVERABLES:
SUBMISSION DEADLINE: Feb 25, 2025
VIDEO REQUIREMENTS
Length: 30-60 seconds
Format: 9:16 (TikTok, Reels, Shorts) & 16:9 (YouTube, Twitter)
Background: Clean, visually appealing (bonus: PSG/sports/Web3-related)
Audio: Clear and high quality
Brand Mentions: “Hacking Paris 2025” & “Chiliz”

📝 SCRIPT EXAMPLES 📝

EXAMPLES
🎬 Why You NEED to Join Hacking Paris” (Hype + FOMO)
🎬 Scene: Dev in front of laptop, casual setting, excited energy.
🎙️ Script:
👉 [Opens video looking straight at the camera]
Alright, stop scrolling! If you’re into Web3, sports, and hacking cool stuff, Hacking Paris is THE event you can’t afford to miss!
🔥 We’re talking $150,000 in prizes, insane networking, and the chance to build something that could change sports forever!
🏟️ And did I mention? It’s happening at Parc des Princes! Yes, an actual stadium—this isn’t just another online hackathon. This is real, next-level Web3 innovation!
🕒 [Cuts to a countdown clock overlay]
Registrations are open, but spots are filling up FAST – don’t be the one who sees this later and regrets it!
🎟️ Click the link, register, and LET’S BUILD!
📌 CTA: On-screen pop-up: “Register Now – Spots are Limited!”

🎬 Script: Get Ready for Hacking Paris 2025!

🎥 Tone: High-energy, motivational, and engaging.
🎤 Vibe: Like a coach hyping up a team before a big game.
📏 Length: 30-45 seconds
👀 Setting: Ideally in a dynamic environment (outdoors, gym, stadium, workspace)

🎥 (Person standing confidently, clapping hands together, looking at the camera with energy.)
🎤 Vibe: Like a coach hyping up a team before a big game.

🎤 “Alright team, listen up! This is it. The final countdown to Hacking Paris 2025!

🏆 The biggest sports & Web3 hackathon is happening at PSG’s Parc des Princes, and YOU have a chance to build something legendary.

🔥 $150,000 in prizes. The brightest minds. The future of sports innovation. And it’s all going down in just a few days!

⚡ This is your moment. Whether you’re coding, designing, or bringing the next big idea in NFTs, Fan Tokens, or stadium experiences—it’s GAME TIME!

📢 No more waiting. No more hesitating. Bring your A-game, bring the passion, and let’s build the future of sports together!

🚀 Let’s go, team! See you at Hacking Paris 2025!”

(Punchy outro with a fist pump, point at the camera, or high-energy movement.)

🎬 Join My Team & Let’s Build Something Huge!
🎥 Tone: Exciting, conversational, and slightly persuasive.
🎤 Vibe: Like two friends hyping each other up before an epic challenge.
📏 Length: 30-45 seconds
👀 Setting: Casual meetup, coffee shop, co-working space, or video call vibe.

🎥 (Opens with a girl looking at the camera, excited, holding her phone as if she’s FaceTiming or talking to someone directly.)
👩‍💻 Girl:
“Yo, listen—I have a crazy idea. We NEED to team up for Hacking Paris 2025.”
🎥 (Cut to a developer guy looking at his laptop, confused but intrigued.)
👨‍💻 Guy:
“Wait, what? Hacking Paris? What are you talking about?”
👩‍💻 Girl:
“The biggest sports & blockchain hackathon! $150,000 in prizes, and we get to build a dApp that could literally revolutionize how fans interact with their favorite teams!”
🎥 (Cut back to the guy, rubbing his chin, starting to get interested.)
👨‍💻 Guy:
“Okay… I’m listening. What’s the idea?”
👩‍💻 Girl: (Leaning in, hyped up)
“Think Fan Tokens… but taken to the NEXT level. NFTs that do more than just sit in a wallet. Stadium experiences that feel like magic. We can make it happen!”
🎥 (Cut back to the guy, now fully invested, nodding.)
👨‍💻 Guy:
“Damn. That actually sounds 🔥. But wait—when is it happening?”
🎥 (Girl suddenly looks shocked, grabs her phone and shakes her head.)
👩‍💻 Girl:
“DUDE. Less than a month left to register. We HAVE to sign up NOW!”
🎥 (Cut to the guy quickly closing his laptop and grabbing his phone.)
👨‍💻 Guy:
“Say less. I’m in. Let’s do this!”
🎥 (Final shot: Both looking at the camera, excited, fist-bumping or high-fiving.)
👩‍💻 Girl:
“Hacking Paris, we’re coming for you! Who else is joining?”

REFERENCES:
Cyber S: https://www.tiktok.com/@startupvalencia/video/7470936065982057750?q=hackathon&t=1739785038503
Pep talk: https://www.linkedin.com/posts/erezkalla_interviewprep-careercoach-jobhunting-ugcPost-7295842380526612480-nfGD?utm_source=share&utm_medium=member_desktop&rcm=ACoAABuvyncB4TQ1W9kReNALNmfm6vDz8GWnkbM
Conversational hook: https://www.linkedin.com/posts/loukas-hambi-388067152_conversational-hooks-are-driving-the-best-activity-7297190715040665600-3gEo?utm_source=share&utm_medium=member_desktop&rcm=ACoAABuvyncB4TQ1W9kReNALNmfm6vDz8GWnkbM